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THE GRAND REVEAL 2014

AVALON Hollywood’s “The Grand Reveal”
Four Nights Running May 7-10 Celebrating Ten Years On Top
and Unveiling the Venue’s Comprehensive Renovation
Main Event: Saturday, May 10 with Erick Morillo

Since the celebration of AVALON’s 10th Anniversary last October, highly skilled craftsmen have been working around the clock on the meticulous restoration and dramatic upgrade of this 1927 Hollywood Landmark. Ushering in its next decade of dominating LA’s nightscape, this now completed renovation will ensure AVALON continues to set the bar for North American nightlife.

To celebrate this significant transformation, AVALON presents “The Grand Reveal,” a four night series of events from May 7 to May 10 offering a first look at the new improvements, amazing visual wonders and the world’s first installation of the awe-inspiring CLUB.one “AVALON by EAW” Sound System.

Showcasing the variety of events and the unparalleled production capabilities of AVALON, The Grand Reveal kicks off with The Moth, a spoken word event presented by KCRW, on Wednesday, May 7. On Thursday, May 8, is the long-running sensation TigerHeat before heading into Friday, May 9 with Congorock at Control, all leading to the Main Event of The Grand Reveal… a five hour set by international superstar and Avalon resident DJ Erick Morillo on Saturday, May 10.

The Grand Reveal will unveil a totally transformed entrance and lobby featuring a new center bar and spacious new ground floor restrooms. In the main room, an extended balcony provides incredible views and new VIP booths. Above, 150 high resolution LED panels now wrap the stage and surround the club, creating an unmatched audio and visual sensory experience that is directed at Avalon’s beating heart, the dancefloor.

Throughout the venue, the original 1927 features have been retained and restored to their original luster offering a timeless celebration of the venue’s historic pedigree while new multilevel lounges flanking the stage provide a stunning new VIP experience.

While other venues may opt for sound systems featuring a du jour brand, AVALON has its own namesake speaker series. Owner John Lyons, an audio expert responsible for installing the sound at some of the world’s leading nightclubs, has always used AVALON as an audio laboratory, developing sound experiences like no other. The Grand Reveal will mark the exclusive debut of the brand new “AVALON by EAW” CLUB.one Sound System, which John Lyons designed in conjunction with EAW. AVALON is the only venue in the world to house this newest system, a boast that will not last long as the original AVALON EAW system is recognized as a world leader and found in hundreds of nightclubs around the globe.

1735 N Vine has always been at the center of Hollywood’s nightlife evolution. Since it first opened its doors in the 1920s, it has hosted the likes of Bing Crosby and Frank Sinatra, The Beatles’ first West Coast gig, Duran Duran, Madonna, Prince, The Rolling Stones, Nirvana, The Beastie Boys – musical royalty of all tropes.

When AVALON opened in 2003, the venue ushered in a new phase in LA nightlife, playing a central role in the city’s emergence as a dance music mecca. Friday night CONTROL has been at the epicenter of the new EDM revolution, blooding the likes of Skrillex, Porter Robinson, Wolfgang Gartner, NERO – giving them all the debut big stage plays they needed to go on and become superstars.

Saturday has played host to the biggest and best names in house and techno, icons like Tiesto, Calvin Harris, Swedish House Mafia, Eric Prydz, Dirty South, Hot Since 82, Paul Oakenfold, Paul Van Dyk and Fatboy Slim have all made AVALON their home in LA. While Sasha and John Digweed have released mix CDs taken from sets recorded at AVALON, and Markus Schulz included a live track from AVALON on his latest album.